A network of people and ideas working to bring new light to places, stories and dreams.
PILLAAI is a project born from a simple but powerful intuition: to restore voice, light and energy to places and people who preserve the hidden beauty of our territory. We are a network of professionals, artists, artisans and dreamers who believe in a future made of collaboration, creativity and shared rebirth.
Our mission is to generate creActive energy: an energy made of ideas, initiatives and relationships that put the community, the territory and beauty at the center. We want to regenerate forgotten spaces, bring new life to old streets and traditional shops, support those who have the courage to create. We believe in a possible, human and concrete renewal. A shared evolution that starts from the heart of the city and its people.
Theteam
Official partner of PILLAAI.
Official partner of PILLAAI.
An emotional journey through the streets of Oria, guided by music and silence. Musicians, placed on historic balconies and charming corners, turned the city into an open-air stage, encouraging visitors to look up, listen and be amazed. An intimate experience to rediscover the hidden charm of the alleys, accompanied only by music and light.
Artisans and merchants will breathe new life into vacant shops with temporary stores, installations, creative setups and small daily wonders. A project of urban and social regeneration by PILLAAI.
The project includes green care, enhancement of Via Roma and surrounding areas, music events and tastings. A collective action to restore beauty to one of Oria's most beloved yet forgotten places.
PILLAAI invites you to join Botteghe Aperte – Oria Pop Up Store, a creative and urban regeneration initiative for summer 2025.
Do you have a talent to share or a space to offer?
Get in touch and be part of this gentle revolution.
